杭州亚运会奖牌设计（征集方案）
方案一：奖牌：
奖牌A面以杭州山水为灵感，采用了流线型设计，勾勒出杭州的秀丽风景。左下角的转折象征着杭州跨越千年历史走来，覆盖其上的曲线则代表了科技的高速发展，整个牌面的负型化成一条丝绸般的江潮，向前奔流。
奖牌B面则由8个波浪组成，勾勒成一个杭州西湖俯瞰图。其象征着浙江八大水系如各国友人奔赴而来，于杭州汇聚一堂。同时，其波浪起伏包裹奖牌，如同一片荷叶，古有李商隐用“接天莲叶无穷碧”表达深厚的友谊，而荷叶正寓意与各国交好，共赏亚运盛况。奖牌侧面刻有四道线条，来源于玉琮简化元素，代表将玉琮献给获奖运动员，表现奖牌的珍贵性。
奖牌盒：
奖牌盒以玉琮与杭州亚运会乒乓球主会馆为灵感，将原本方正的玉琮转化为更具现代感、科技感的流线型玉琮，表现了杭州的山水之美，同时体现其历史韵味。奖牌盒采用仿玉质的树脂工艺，选用清玉琮的色泽，寓意将珍贵玉琮献给获奖者。
方案二：
奖牌：
奖牌正面以层叠奔腾的钱塘江浪潮为灵感，用科技线条表现出浪潮的汹涌，展现新时代弄潮儿如潮水般热情的体育精神。背面运用正负形特征表现了莲花之上的玉琮形象，玉琮是杭州历史文明的⻅证也是不可或缺的珍宝。
奖牌盒：
以杭州钱塘江浪潮为灵感，用生动润泽的曲线表现出一浪叠一浪，层层浪花波涛翻滚汹涌奔腾的壮丽景象，整体设计简约却不失灵动，浪潮的线条具有科技感和未来感，展现新时代的杭州魅力也意味 运动员不畏艰险，踏浪前行，热情洋溢的生命力和永不放弃的新时代弄潮儿的体育精神。
获奖运动员纪念品及包装盒设计：
以⻄湖十景为灵感来源，分别为:三潭印月、雷峰夕照、双峰插云、曲苑⻛荷、花港观⻥、柳浪闻莺、苏堤春晓、南屏晚钟、断桥残雪、平湖秋月。将十景连成一整幅杭州美景图，每块紧紧相连却又独立存在，可以根据每日搭配需要挑选适合的徽章作为装饰，精巧别致具有观赏收藏性同时也具有很高的使用价值。整体颜色鲜艳活泼，每块颜色不同却又紧密相关，整体为一块渐变色环。整体图形设计⻛格圆润、简约、卡通，很适合年轻人佩戴的一款徽章。
方案三： 奖牌：
奖牌A面的灵感来源于玉琮和西湖。奖牌正面是琮王上神徽的眼睛，寓意着通过神徽的眼睛看到良渚的文化。西湖是杭州最著名的景色，我将湖中的荷叶放在神徽眼睛的中心代表着 文化与景色的结合。荷叶上不规则纹路不仅代表着荷叶的脉络，更代表的是亚洲各国之间的相互联系与包容。
奖牌B面的灵感来源于钱塘江浪潮和跑道，一条条卷起来的浪形状和跑 道相似，并且浪潮的奔涌和跑道的运动感融为一体，象征着运动员们勇往直前激情四射的亚运精神。同时也希望运动健儿们乘着浪潮乘风破浪一飞冲天。奖牌挂钩是拱宸桥的缩影， 是杭州历史文化经济的见证者。
奖牌盒： 奖牌盒的灵感来源于玉琮上神兽的眼睛，与奖牌上的玉琮交相呼应。眼睛是心灵的窗户，是最重要的部分，通过眼睛我们看到世界，同时通过眼睛，世界也看到我们。用玉琮的眼睛做奖牌盒也体现了这一概念，打开盒子，通过神兽的眼睛看到的是杭州亚运会的文化与精神。关上盒子，是神兽与赢得荣耀的运动健儿的对视，同时也是亚洲甚至世界对中国杭州的关注。 运动健儿们得到的不仅是一份奖项，更是对他们运动精神的认可。
获奖运动员纪念品及包装盒设计：
获奖动员的奖牌是表在相框中的徽章，徽章部分由五个单体徽章组成，其中三个以单独的亚运会吉祥物为主题进行了延伸，并且将它们与场馆结合，玉琮、西湖、拱宸桥最可以代表杭州的美景与文化，我用最直白的方式展现了这三个吉祥物的寓意，让运动健儿更了解杭州亚运文化。以三个吉祥物和场馆为主体的两个徽章分别用山水作为背景表示人文与环境的 结合，这也是杭州的一大特点，人文与美景共存的一座城市。
奖牌A面以杭州山水为灵感，采用了流线型设计，勾勒出杭州的秀丽风景。左下角的转折象征着杭州跨越千年历史走来，覆盖其上的曲线则代表了科技的高速发展，整个牌面的负型化成一条丝绸般的江潮，向前奔流。
奖牌B面则由8个波浪组成，勾勒成一个杭州西湖俯瞰图。其象征着浙江八大水系如各国友人奔赴而来，于杭州汇聚一堂。同时，其波浪起伏包裹奖牌，如同一片荷叶，古有李商隐用“接天莲叶无穷碧”表达深厚的友谊，而荷叶正寓意与各国交好，共赏亚运盛况。奖牌侧面刻有四道线条，来源于玉琮简化元素，代表将玉琮献给获奖运动员，表现奖牌的珍贵性。
奖牌盒：
奖牌盒以玉琮与杭州亚运会乒乓球主会馆为灵感，将原本方正的玉琮转化为更具现代感、科技感的流线型玉琮，表现了杭州的山水之美，同时体现其历史韵味。奖牌盒采用仿玉质的树脂工艺，选用清玉琮的色泽，寓意将珍贵玉琮献给获奖者。
方案二：
奖牌：
奖牌正面以层叠奔腾的钱塘江浪潮为灵感，用科技线条表现出浪潮的汹涌，展现新时代弄潮儿如潮水般热情的体育精神。背面运用正负形特征表现了莲花之上的玉琮形象，玉琮是杭州历史文明的⻅证也是不可或缺的珍宝。
奖牌盒：
以杭州钱塘江浪潮为灵感，用生动润泽的曲线表现出一浪叠一浪，层层浪花波涛翻滚汹涌奔腾的壮丽景象，整体设计简约却不失灵动，浪潮的线条具有科技感和未来感，展现新时代的杭州魅力也意味 运动员不畏艰险，踏浪前行，热情洋溢的生命力和永不放弃的新时代弄潮儿的体育精神。
获奖运动员纪念品及包装盒设计：
以⻄湖十景为灵感来源，分别为:三潭印月、雷峰夕照、双峰插云、曲苑⻛荷、花港观⻥、柳浪闻莺、苏堤春晓、南屏晚钟、断桥残雪、平湖秋月。将十景连成一整幅杭州美景图，每块紧紧相连却又独立存在，可以根据每日搭配需要挑选适合的徽章作为装饰，精巧别致具有观赏收藏性同时也具有很高的使用价值。整体颜色鲜艳活泼，每块颜色不同却又紧密相关，整体为一块渐变色环。整体图形设计⻛格圆润、简约、卡通，很适合年轻人佩戴的一款徽章。
方案三： 奖牌：
奖牌A面的灵感来源于玉琮和西湖。奖牌正面是琮王上神徽的眼睛，寓意着通过神徽的眼睛看到良渚的文化。西湖是杭州最著名的景色，我将湖中的荷叶放在神徽眼睛的中心代表着 文化与景色的结合。荷叶上不规则纹路不仅代表着荷叶的脉络，更代表的是亚洲各国之间的相互联系与包容。
奖牌B面的灵感来源于钱塘江浪潮和跑道，一条条卷起来的浪形状和跑 道相似，并且浪潮的奔涌和跑道的运动感融为一体，象征着运动员们勇往直前激情四射的亚运精神。同时也希望运动健儿们乘着浪潮乘风破浪一飞冲天。奖牌挂钩是拱宸桥的缩影， 是杭州历史文化经济的见证者。
奖牌盒： 奖牌盒的灵感来源于玉琮上神兽的眼睛，与奖牌上的玉琮交相呼应。眼睛是心灵的窗户，是最重要的部分，通过眼睛我们看到世界，同时通过眼睛，世界也看到我们。用玉琮的眼睛做奖牌盒也体现了这一概念，打开盒子，通过神兽的眼睛看到的是杭州亚运会的文化与精神。关上盒子，是神兽与赢得荣耀的运动健儿的对视，同时也是亚洲甚至世界对中国杭州的关注。 运动健儿们得到的不仅是一份奖项，更是对他们运动精神的认可。
获奖运动员纪念品及包装盒设计：
获奖动员的奖牌是表在相框中的徽章，徽章部分由五个单体徽章组成，其中三个以单独的亚运会吉祥物为主题进行了延伸，并且将它们与场馆结合，玉琮、西湖、拱宸桥最可以代表杭州的美景与文化，我用最直白的方式展现了这三个吉祥物的寓意，让运动健儿更了解杭州亚运文化。以三个吉祥物和场馆为主体的两个徽章分别用山水作为背景表示人文与环境的 结合，这也是杭州的一大特点，人文与美景共存的一座城市。
Scheme I:
medals:
Inspired by the landscape of Hangzhou, side a of the medal adopts a streamlined design to outline the beautiful scenery of Hangzhou. The turning point in the lower-left corner symbolizes that Hangzhou has crossed thousands of years of history, and the curve covering it represents the rapid development of science and technology. The negative shape of the whole card surface turns into a silk like a river tide and runs forward.
The B side of the medal is composed of 8 waves, outlining a bird's-eye view of the West Lake in Hangzhou. It symbolizes the eight major water systems in Zhejiang, such as friends from all over the world coming to Hangzhou. At the same time, its undulating waves wrap the medal like a lotus leaf. In ancient times, Li Shangyin expressed his deep friendship with "infinite green lotus leaves connecting the sky", and the lotus leaf just means to make friends with other countries and enjoy the grand occasion of the Asian Games. There are four lines engraved on the side of the medal, which come from the simplified element of jade Cong, which represents the dedication of jade Cong to the award-winning athletes and shows the precious nature of the medal.
Medal box:
Inspired by the jade Cong and the table tennis main hall of the Hangzhou Asian Games, the medal box transforms the original square jade Cong into a streamlined jade Cong with a more modern and scientific sense, showing the beauty of Hangzhou's landscape and its historical charm. The medal box adopts the resin technology of imitation jade and the color of clear jade Cong, which means to present the precious jade Cong to the winner.
Scheme II:
medal:
Inspired by the surging waves of the Qiantang River, the front of the medal shows the surging waves with scientific and technological lines and shows the enthusiastic sports spirit of trendsetters in the new era. The back uses positive and negative shape features to show the image of the jade Cong on the lotus. The jade Cong is not only proof of the history and civilization of Hangzhou, but also an indispensable treasure.
Medal box:
Inspired by the wave of Qiantang River in Hangzhou, the vivid and moist curve shows the magnificent scene of wave after wave, layer after layer of waves rolling and surging. The overall design is simple but flexible. The lines of the wave have a sense of science and technology and the future, showing the charm of Hangzhou in the new era. It also means that athletes are not afraid of difficulties and dangers and move forward on the waves, Passionate vitality, and never give up the sports spirit of trendsetters in the new era.
Design of souvenirs and packaging boxes for award-winning athletes:
Inspired by the ten sceneries of Yihu lake, they are three pools printing the moon, Leifeng sunset, double peaks inserting clouds, Quyuan lotus, Huagang view, willow waves smelling warblers, Su Di spring dawn, Nanping evening clock, broken bridge snow, Pinghu autumn moon. Connect the ten scenic spots into a whole beautiful picture of Hangzhou. Each piece is closely connected but exists independently. You can choose the appropriate badge as decoration according to the daily matching needs. It is exquisite and unique, has ornamental collection and high use value at the same time. The overall color is bright and lively. Each color is different but closely related. The whole is a gradient ring. The overall graphic design is round, simple and cartoon. It is a badge suitable for young people.
Scheme III:
medal:
The inspiration of side a of the medal comes from Yucong and West Lake. On the front of the medal is the eye of the God emblem on King Cong, which means to see the culture of Liangzhu through the eye of the God emblem. The West Lake is the most famous scenery in Hangzhou. I put the lotus leaf in the lake in the center of the eye of the divine emblem to represen the combination of culture and scenery. The irregular lines on the lotus leaf not only represent the vein of the lotus leaf but also represent the mutual connection and tolerance among Asian countries.
The inspiration of the B side of the medal comes from the Qiantang River wave and the runway, which roll up the wave shape and run one by one
The way is similar, and the rush of the wave is integrated with the sense of movement of the runway, symbolizing the athletes' courageous and passionate spirit of the Asian Games. At the same time, we also hope that athletes will ride the wave and soar to the sky. The medal hook is the epitome of Gongchen bridge,
It is the witness of Hangzhou's history, culture and economy.
Medal box:
The inspiration of the medal box comes from the eyes of the divine beast on the jade Cong, which echoes with the jade Cong on the medal. The eye is the window of the soul and the most important part. Through the eyes, we see the world. At the same time, through the eyes, the world also sees us. Making a medal box with Yu Cong's eyes also reflects this concept. When you open the box, you can see the culture and spirit of the Hangzhou Asian Games through the eyes of the divine beast. Closing the box is not only the gaze of the divine beast and the athletes who have won glory but also the attention of Asia and even the world to Hangzhou, China.
Athletes get not only an award but also recognition for their sportsmanship.
Design of souvenirs and packaging
boxes for award-winning athletes:
The medal of the winning mobilization is the badge in the photo frame. The badge part is composed of five individual badges, three of which are extended with the theme of separate Asian Games mascots and combined with the venues. Yucong, West Lake, and Gongchen bridge can best represent the beauty and culture of Hangzhou. I show the moral of these three mascots in the most straightforward way, Let athletes know more about Hangzhou Asian Games culture. The two badges with the three mascots and venues as the main body use landscape as the background to express the relationship between humanity and the environment
Combined, this is also a major feature of Hangzhou, a city where humanities and beauty coexist.
medals:
Inspired by the landscape of Hangzhou, side a of the medal adopts a streamlined design to outline the beautiful scenery of Hangzhou. The turning point in the lower-left corner symbolizes that Hangzhou has crossed thousands of years of history, and the curve covering it represents the rapid development of science and technology. The negative shape of the whole card surface turns into a silk like a river tide and runs forward.
The B side of the medal is composed of 8 waves, outlining a bird's-eye view of the West Lake in Hangzhou. It symbolizes the eight major water systems in Zhejiang, such as friends from all over the world coming to Hangzhou. At the same time, its undulating waves wrap the medal like a lotus leaf. In ancient times, Li Shangyin expressed his deep friendship with "infinite green lotus leaves connecting the sky", and the lotus leaf just means to make friends with other countries and enjoy the grand occasion of the Asian Games. There are four lines engraved on the side of the medal, which come from the simplified element of jade Cong, which represents the dedication of jade Cong to the award-winning athletes and shows the precious nature of the medal.
Medal box:
Inspired by the jade Cong and the table tennis main hall of the Hangzhou Asian Games, the medal box transforms the original square jade Cong into a streamlined jade Cong with a more modern and scientific sense, showing the beauty of Hangzhou's landscape and its historical charm. The medal box adopts the resin technology of imitation jade and the color of clear jade Cong, which means to present the precious jade Cong to the winner.
Scheme II:
medal:
Inspired by the surging waves of the Qiantang River, the front of the medal shows the surging waves with scientific and technological lines and shows the enthusiastic sports spirit of trendsetters in the new era. The back uses positive and negative shape features to show the image of the jade Cong on the lotus. The jade Cong is not only proof of the history and civilization of Hangzhou, but also an indispensable treasure.
Medal box:
Inspired by the wave of Qiantang River in Hangzhou, the vivid and moist curve shows the magnificent scene of wave after wave, layer after layer of waves rolling and surging. The overall design is simple but flexible. The lines of the wave have a sense of science and technology and the future, showing the charm of Hangzhou in the new era. It also means that athletes are not afraid of difficulties and dangers and move forward on the waves, Passionate vitality, and never give up the sports spirit of trendsetters in the new era.
Design of souvenirs and packaging boxes for award-winning athletes:
Inspired by the ten sceneries of Yihu lake, they are three pools printing the moon, Leifeng sunset, double peaks inserting clouds, Quyuan lotus, Huagang view, willow waves smelling warblers, Su Di spring dawn, Nanping evening clock, broken bridge snow, Pinghu autumn moon. Connect the ten scenic spots into a whole beautiful picture of Hangzhou. Each piece is closely connected but exists independently. You can choose the appropriate badge as decoration according to the daily matching needs. It is exquisite and unique, has ornamental collection and high use value at the same time. The overall color is bright and lively. Each color is different but closely related. The whole is a gradient ring. The overall graphic design is round, simple and cartoon. It is a badge suitable for young people.
Scheme III:
medal:
The inspiration of side a of the medal comes from Yucong and West Lake. On the front of the medal is the eye of the God emblem on King Cong, which means to see the culture of Liangzhu through the eye of the God emblem. The West Lake is the most famous scenery in Hangzhou. I put the lotus leaf in the lake in the center of the eye of the divine emblem to represen the combination of culture and scenery. The irregular lines on the lotus leaf not only represent the vein of the lotus leaf but also represent the mutual connection and tolerance among Asian countries.
The inspiration of the B side of the medal comes from the Qiantang River wave and the runway, which roll up the wave shape and run one by one
The way is similar, and the rush of the wave is integrated with the sense of movement of the runway, symbolizing the athletes' courageous and passionate spirit of the Asian Games. At the same time, we also hope that athletes will ride the wave and soar to the sky. The medal hook is the epitome of Gongchen bridge,
It is the witness of Hangzhou's history, culture and economy.
Medal box:
The inspiration of the medal box comes from the eyes of the divine beast on the jade Cong, which echoes with the jade Cong on the medal. The eye is the window of the soul and the most important part. Through the eyes, we see the world. At the same time, through the eyes, the world also sees us. Making a medal box with Yu Cong's eyes also reflects this concept. When you open the box, you can see the culture and spirit of the Hangzhou Asian Games through the eyes of the divine beast. Closing the box is not only the gaze of the divine beast and the athletes who have won glory but also the attention of Asia and even the world to Hangzhou, China.
Athletes get not only an award but also recognition for their sportsmanship.
Design of souvenirs and packaging
boxes for award-winning athletes:
The medal of the winning mobilization is the badge in the photo frame. The badge part is composed of five individual badges, three of which are extended with the theme of separate Asian Games mascots and combined with the venues. Yucong, West Lake, and Gongchen bridge can best represent the beauty and culture of Hangzhou. I show the moral of these three mascots in the most straightforward way, Let athletes know more about Hangzhou Asian Games culture. The two badges with the three mascots and venues as the main body use landscape as the background to express the relationship between humanity and the environment
Combined, this is also a major feature of Hangzhou, a city where humanities and beauty coexist.
